You know when an old drunk in a bar asks you, "Who would win in a fight between George Washington and King Arthur?" Well, now we all have the chance to find out. We kicked off the campaign with an epic Super Bowl spot, followed by nine more that will be released in the coming months.
BOOOOOM! Lochte gets it.
PowerBar needed a Clean Start and so did our lil' buddy Ryan. Not only will he win over your heart with sniffs and smoldering intensity, he will make you a custom video to spread the Clean Start love.
We then were privileged enough to film documentaries about three different athletes with their own Clean Start story to tell. Even better, we had Lochte do dramatic reenactments of the stories in a British accent - kidding - please still watch.
LA WILL NEVER BE A 5 STAR CITY.
This campaign celebrates what it’s like to be a kid in Los Angeles. As in, the real Los Angeles, with it’s "5 star” veneer peeled back. It’s not glitzy, it’s not showy, but it’s raw and it’s awesome.
With no paid media, we relied solely on word of mouth, driving our donut truck around town to locate the “coolest kids in school”, invite them and ask them to let their friends know about the #RatedOneStar donut joint. The result? A 2-day nonstop party where we unveiled the new One Star colorways, gave away 500 pairs of shoes and made hundreds of brand loyalists and ambassadors for Converse.
In order to launch Nike West, they wanted to capture the darker, more authentic side of Los Angeles - "the back of the Hollywood Sign"- with an anthem spot.
After reading a disturbing letter from a little girl who wanted Lego to tell her why their toys always let the boys be spacemen, shark hunters, and helicopter pilots while the girls had to own ice cream stores or rollerskate on the boardwalk in bikinis - the company needed to reprioritize. They had lost sight of their toy inspiring creativity no matter the gender or the aptitude to hunt under water. At least you can rollerskate down to SpaceX where you're a Senior Avionics Engineer who just happens to look great in a bikini now.
How can a shop bring a neighborhood together? Nike wanted to make a new kind of store on Melrose that rewarded members in LA. So we thought: what if this could be a living, breathing neighborhood shop that not only rewards local members, but grows with them?
Nike by Melrose is a “smart” store that uses locals’ data to break down the barriers of retail. It’s a brick and mortar with the nimbleness of disruptive online retail. With personal rewards for hitting goals, and a bi-weekly changing inventory dictated by shifting workout habits in the area, every visit to Nike by Melrose is different, making it a recurring destination for the people in the area. The shop also offers a 1:1 line of communication with the store manager, Nike coaches who can help tailor your workout depending on your goals, a locker for members stocked with curated new products they might like, curbside returns, and unlockable vending machines, to name a few.
“Everyone deserves a great love story,” was the driving theme behind the summer blockbuster Love, Simon. The film takes a look at what it’s like to navigate high school and how it’s even harder with a giant secret.
Each love story can speak to someone, give someone hope, and inspire change. We met with hundreds of people, some in a romantic relationship, brothers, sisters, parents, step parents, friends, coworkers etc. about what love meant to them. They thought we were only there to interview them, but what they didn’t know was that we reached out to the most important people in their lives to record messages of support and admiration. We brought everyone together for one night, and surprised them with these messages.
password : simon
After creating a successful basketball training program that kids and coaches have been using for years, Fivestar wanted to move on to soccer. On the heels of the World Cup, soccer was growing in popularity with young athletes again. With soccer superstars like Rooney and Morgan behind them, we created two great spots to encourage kids to get involved and out on the pitch.
No one in the UK knew what the f**k the silver bullet burrito was. Chipotle already is a cultural phenomenon in the US, but Brits needed more than just "it's like, a burrito with sustainable ingredients." We had to take a step back and say what exactly Chipotle was. Through print, OOH, packaging, photography direction and a new custom typeface, we helped create a new generation of burrito believers.
GE has research centers all over the globe that are constantly innovating and inventing things that make our everyday lives run smoothly. From creating solar energy solutions to life-changing medical breakthroughs, GE never stops. We took over GE's homepage to highlight these research centers in real time around the world and showcase the amazing technology, R&D, and obviously an army of mind-controlling robots that will take over the world-just kidding-OR AM I?
No one wants to see another beauty/fashion/lifestyle ad where a woman blows kisses, rides a bicycle with a basket full of baby birds, lays on a bed of rose petals while she eats cream puffs, and is magically carried away by bubble gum balloons as the perfect man paints an oil portrait of her. Loren Stewart is not that type of "woman" brand. It's spikes, chains and lightning bolts - not hearts and monograms. The hilarious Natasha Legerro helped us create a sick-and-twisted "lady ad" that wouldn't make us hurl.
The San Francisco Film Society puts on the International Film Festival every year, the oldest film festival in the country. With almost 60 events under their belt now, it is a challenge to create a new visual identity for each individual festival year after year. I had the privilege of working on multiple festivals with completely different looks.
To promote the rivalry between LA's two beloved baseball crews, the LA Dodgers and the Anaheim Angels, I developed a design, custom typography, social skins and posters to brand the friendly feud.
Because one-off’s need love too.
When you get handed a bullshit "junior assignment" which is meant to just keep you busy and out of the way, you gotta go hard. "Oh, you are moving offices and want an invitation for your housewarming party? Okay, I'm about to knit a sweater for a horse." Digital Kitchen loved the idea so much they allotted a budget and crew just to develop a spot. We also created an 8-bit video game complete with galactic unicorns. My shining moment was, in fact, making a sweater for a horse and trying to get it on him.